Summary: The purpose of this study is to investigate which smartphone brand, Apple or Samsung, is rated wtih a higher brand equity by MSSU students. A survey was distributed to ten classes on campus to gather data, and the elements of brand equity were analyzed.

1 online resource (39 pages) : color illustrations, PDF file

标题

• The MSSU consumer: Apple vs. Samsung

最新修改

• 06/06/2024

创造者

• Walters, Eryn L.

贡献者

• Missouri Southern State University

创建日期

• 2014

识别码

• vital:11358

语言

• eng

出版者

• Missouri Southern State University (Joplin, Mo.)

资源类型

• Dissertation

Source

• Missouri Southern State University Archive

学科

• Academic theses
• Marketing research
• Software ecosystems
• Brand loyalty
• Consumers' preferences
• Consumer behavior -- Research
• College students as consumers -- Research. -- Missouri

权

• All images property of Missouri Southern State University. Contact [email protected] for reproduction and use rights.

文件格式

• Adobe Acrobat PDF