Summary: The research project collects and analyzes data to "determine how prevalent effective frequency, commercial type and product/brand familiarity had on the recall ability of each commercial"--p. 3.

39 pages : PDF file ; cm.

Titel

• What Works in a Commercial: Measuring Effective Frequency within a 30 second commercial

Zuletzt geändert

• 06/06/2024

Schöpfer

• Bramwell, Nathan

Mitwirkender

• Missouri Southern State University

Datum erstellt

• 2012

Identifikator

• vital:11334

Sprache

• eng

Herausgeber

• Missouri Southern State University (Joplin, Mo.)

Ressourcentyp

• Dissertation

Source

• Missouri Southern State University Archive

Fach

• Academic theses
• Marketing research -- Case studies
• Television commercials
• Advertising -- Effective frequency

Rechte

• All documents property of Missouri Southern State University. Contact [email protected] for further information.

Datei Format

• Adobe Acrobat PDF