Summary: The research project collects and analyzes data to "determine how prevalent effective frequency, commercial type and product/brand familiarity had on the recall ability of each commercial"--p. 3.

39 pages : PDF file ; cm.

Titolo

• What Works in a Commercial: Measuring Effective Frequency within a 30 second commercial

Ultima modifica

• 06/06/2024

Creatore

• Bramwell, Nathan

Collaboratore

• Missouri Southern State University

data di creazione

• 2012

Identifier

• vital:11334

Lingua

• eng

Editore

• Missouri Southern State University (Joplin, Mo.)

Tipo di risorsa

• Dissertation

Source

• Missouri Southern State University Archive

Soggetto

• Academic theses
• Marketing research -- Case studies
• Television commercials
• Advertising -- Effective frequency

Diritti

• All documents property of Missouri Southern State University. Contact [email protected] for further information.

Formato del file

• Adobe Acrobat PDF