Summary: The research project collects and analyzes data to "determine how prevalent effective frequency, commercial type and product/brand familiarity had on the recall ability of each commercial"--p. 3.

39 pages : PDF file ; cm.

Título

• What Works in a Commercial: Measuring Effective Frequency within a 30 second commercial

Última modificación

• 06/06/2024

Creador

• Bramwell, Nathan

Contribuidor

• Missouri Southern State University

Fecha de Creacion

• 2012

Identificador

• vital:11334

Idioma

• eng

Editor

• Missouri Southern State University (Joplin, Mo.)

Tipo de recurso

• Dissertation

Source

• Missouri Southern State University Archive

Tema

• Academic theses
• Marketing research -- Case studies
• Television commercials
• Advertising -- Effective frequency

Derechos

• All documents property of Missouri Southern State University. Contact [email protected] for further information.

Formato de Archivo

• Adobe Acrobat PDF