Summary: The research project collects and analyzes data to "determine how prevalent effective frequency, commercial type and product/brand familiarity had on the recall ability of each commercial"--p. 3.

39 pages : PDF file ; cm.

Title

• What Works in a Commercial: Measuring Effective Frequency within a 30 second commercial

Last modified

• 06/06/2024

Creator

• Bramwell, Nathan

Contributor

• Missouri Southern State University

Date Created

• 2012

Identifier

• vital:11334

Language

• eng

Publisher

• Missouri Southern State University (Joplin, Mo.)

Resource Type

• Dissertation

Source

• Missouri Southern State University Archive

Subject

• Academic theses
• Marketing research -- Case studies
• Television commercials
• Advertising -- Effective frequency

Rights

• All documents property of Missouri Southern State University. Contact [email protected] for further information.

File Format

• Adobe Acrobat PDF