Summary: The research project collects and analyzes data to "determine how prevalent effective frequency, commercial type and product/brand familiarity had on the recall ability of each commercial"--p. 3.

39 pages : PDF file ; cm.

标题

• What Works in a Commercial: Measuring Effective Frequency within a 30 second commercial

最新修改

• 06/06/2024

创造者

• Bramwell, Nathan

贡献者

• Missouri Southern State University

创建日期

• 2012

识别码

• vital:11334

语言

• eng

出版者

• Missouri Southern State University (Joplin, Mo.)

资源类型

• Dissertation

Source

• Missouri Southern State University Archive

学科

• Academic theses
• Marketing research -- Case studies
• Television commercials
• Advertising -- Effective frequency

权

• All documents property of Missouri Southern State University. Contact [email protected] for further information.

文件格式

• Adobe Acrobat PDF