Summary: The research project collects and analyzes data to "determine how prevalent effective frequency, commercial type and product/brand familiarity had on the recall ability of each commercial"--p. 3.

39 pages : PDF file ; cm.

Titre

• What Works in a Commercial: Measuring Effective Frequency within a 30 second commercial

Dernière modification

• 06/06/2024

Créateur

• Bramwell, Nathan

Donateur

• Missouri Southern State University

date créée

• 2012

Identificateur

• vital:11334

La langue

• eng

Éditeur

• Missouri Southern State University (Joplin, Mo.)

Type de ressource

• Dissertation

Source

• Missouri Southern State University Archive

Assujettir

• Academic theses
• Marketing research -- Case studies
• Television commercials
• Advertising -- Effective frequency

Droits

• All documents property of Missouri Southern State University. Contact [email protected] for further information.

Format de fichier

• Adobe Acrobat PDF